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The newest built-in campaign highlights how the atypical is made extraordinary, by a wealthy tapestry of distinctive and surprising experiences made doable solely in Singapore.
The Singapore Tourism Board (STB) has unveiled its newest global campaign, “Made in Singapore,” (MIS) geared toward inspiring travellers to decide on Singapore as their subsequent journey vacation spot. The campaign places a recent spin on the Passion Made Possible vacation spot model, spotlighting quintessentially Singaporean experiences, from iconic points of interest to hidden gems, all of that are deeply rooted in the distinctive passions that characterize Singapore’s id.
Speaking on the most recent campaign, GB Srithar, Regional Director – India, Middle East, South Asia & Africa, Singapore Tourism Board mentioned, “Indian travellers are increasingly seeking to connect deeply with a travel destination by venturing into off-the-beaten-path, less-explored, and previously unimagined experiences. This new campaign aims to resonate with these discerning Indian travellers, by highlighting how the ordinary is made extraordinary in Singapore through the rich tapestry of unique and distinctly Singaporean experiences. ‘Made in Singapore’ a testament to how a destination like ours makes possible a travel experience filled with a renewed sense of wonder and limitless possibilities.”
Kenneth Lim, Assistant Chief Executive (Marketing Group), Singapore Tourism Board, mentioned, “The Made in Singapore campaign is anchored on our Passion Made Possible destination brand, which embodies the Singapore spirit of fulfilling individual passions and creating new possibilities. Through this latest campaign, we would like to reinforce Singapore as a destination that turns imagination into reality. Our goal is to showcase how everyday ordinary moments are made extraordinary and unforgettable, experienced only in Singapore – to inspire travel here.”
Buoyed by sturdy fundamentals that make Singapore a sexy leisure and enterprise vacation spot, the nation’s tourism sector is poised for sturdy development. However, competitors amongst locations continues to accentuate, together with modifications in journey behaviour. A examine carried out in Nov 2021 with over 3,000 respondents throughout 10 abroad markets discovered that over 60% of persons are searching for extra purposeful journey, and near 80% of these planning for purposeful journey are searching for locations that encourage them. The MIS campaign subsequently goals to maintain Singapore high of thoughts and join throughout totally different travellers by showcasing the nation’s key attributes: an inspiring City in Nature vacation spot that’s not solely vibrant and cosmopolitan, but additionally rooted in sturdy multicultural heritage.
To construct emotional affinity and encourage journey to Singapore, the campaign adopts a bolder and playful strategy to convey the spirit of MIS: the place a twist on the acquainted creates a journey expertise crammed with marvel. From forest bathing on the surprising setting of Jewel Changi Airport’s Rain Vortex, to working up a sweat eating at Lau Pa Sat hawker centre, and witnessing a vibrant “air show” on the all-new Mandai Bird Paradise, Singapore turns creativeness into actual and galvanizing experiences for travellers.
The newest additions to Singapore’s vacation spot choices additionally replicate this quirky spirit. Imagine this: at Sentosa’s The Palawan @ Sentosa by Shangri-La Group, the beachside life-style takes an exciting flip with progressive beachside leisure, together with electrical go-karts, a floating aqua park, mini-golf, seaside golf equipment, and delectable meals vans. At PLUME, the newly minted cocktail bar at Pan Pacific Singapore, friends can savour recent flavours impressed by native birds, providing a singular twist to the normal cocktail expertise. And for these searching for a one-of-a-kind culinary journey, Lou Shang, a hidden gem of a café, serves fusion dishes impressed by beloved native favourites, including an thrilling twist to acquainted flavours. (Refer to Annex A for brand new, progressive experiences that travellers can look ahead to in Singapore.)
MIS replaces STB’s SingapoReimagine worldwide restoration campaign launched in November 2020 to rekindle ardour for journey in Singapore.
The submit Singapore Tourism Board launches “Made in Singapore” global campaign appeared first on Travel Daily Media.