Rajasthan accounts for 76% of the bookings for culture and heritage travel: OYO

Rajasthan accounts for 76% of the bookings for culture and heritage journey: OYO


The submit Rajasthan accounts for 76% of the bookings for culture and heritage travel: OYO appeared first on TD (Travel Daily Media) Travel Daily Media.

India is understood for its various points of interest that that transcend the typical attract of seashores, mountains, and huge cities. Known as the cradle of spirituality, culture and heritage, India’s various panorama offers distinctive experiences for travellers in pursuit of self-discovery. Tracking journey traits throughout India, OYO has revealed its World Tourism Day report specializing in India’s high religious, culture, and heritage locations.

As per the knowledge analysed between January 2023 and June 2023, Jaipur has emerged as the high cultural and heritage vacation spot, adopted by Agra, Mysore, Udaipur, and Jodhpur. Interestingly, Rajasthan alone contributes to 76% of the high bookings on this class, with Jaipur observing over 60% of the complete bookings. This signifies a powerful want amongst travellers to discover the wealthy heritage and culture of the state.

In time period of progress, Thekkady, located close to Periyar National Park in Kerala, takes the lead with a 103% enhance in bookings in comparison with the similar interval final 12 months, adopted by Mysore at 42%, showcasing a rising desire amongst travellers for the Southern states.

Top Heritage Destinations- Zone Wise

North- Agra

South- Mysore

West- Jaipur

East- Bodh Gaya

The religious journey class can also be witnessing a gentle rising in India, fuelled by the want to pursue enlightenment and self-discovery amongst millennials and Genz. Among the high religious locations, Varanasi continues to take the lead with 33% of the bookings, adopted by Tirupati, Puri, Amritsar, and Haridwar. Compared to H12022, Puri has clocked the most progress this 12 months at 22%, adopted by Haridwar and Amritsar at 18% and 11% respectively. Other locations that proceed to witness an uptick in demand on this class are Shirdi, Deoghar, Mathura, Vrindavan, and Madurai.

Top Spiritual Destinations- Zone Wise

North- Amritsar

South- Tirupati

West- Shirdi

East- Varanasi

Commenting on the summer time journey traits, Shreerang Godbole, Chief Service Officer – OYO stated: “As we rejoice the range of India’s journey panorama this World Tourism Day, we’re blissful to look at a shift in travellers’ preferences. More and extra individuals are prioritizing significant experiences over luxurious and materialism. Spiritual and cultural journey has at all times been vital for India’s tourism, but it surely’s attention-grabbing to see how a lot it has grown lately. Destinations like Varanasi, Tirupati, Puri, and Rajasthan have constantly been fashionable since 2021.  As India’s curiosity in cultural and religious journey grows, we’re dedicated to supporting native motels and householders, creating job alternatives and boosting the native economic system in the course of.”

OYO has constantly been specializing in increasing its presence throughout offbeat locations in India, offering a platform for budding entrepreneurs in these areas to thrive. Recently, OYO partnered with the Government of Jammu & Kashmir to launch a state-wide initiative – ‘Crown of Incredible India’ to facilitate opening of homestays throughout 75 villages in the state and create self-employment alternatives. In an analogous vein, OYO has ventured into agri-tourism in Ekta Nagar, enabling native farmers to diversify their revenue by organising homestays. OYO has additionally introduced plans to open 50 motels in Ayodhya, contributing to the growth of the tourism trade in the metropolis.

The submit Rajasthan accounts for 76% of the bookings for culture and heritage travel: OYO appeared first on Travel Daily Media.


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